MEDIA ADVISORY: New Look. Same Foundation.

After 21+ years in the community, Niagara Community Foundation is launching a new brand and visual identity for the organization, on June 8, 2022, positioning itself as Niagara’s philanthropic partner.

JUNE 8, 2022- Niagara Community Foundation (NCF) has grown and evolved over the last 21+ years and it was time to breathe some fresh air into the brand. Building on the established identity in Niagara, NCF rebranded the organization to reflect who they are and who they want to be. NCF has been Niagara’s philanthropic partner since 2000 and the new brand is a reflection of their strong reputation.  

NCF has grown from a burgeoning community foundation starting with two $100,000 donations to an established organization of over 400 fundholders, $76.5 million in assets, granting well over $2 million each year. “We are thrilled to have developed a new brand that reflects how our organization has grown and matured and we look forward to presenting it to Niagara,” says Bryan Rose, ED of NCF.

“The goal of this rebrand is twofold,” says Suzanne Veenstra, NCF’s new Marketing and Communications Coordinator. “To build on the solid foundation of who we are as an organization and to propel us forwards into the future ahead. As a visual representation of the organization, we wanted our brand to reflect our core identity while also inspiring our community and the philanthropic sector.”

The decision to rebrand came after an extensive communication and marketing audit, conducted in 2021 by long-time partner and friend of the Foundation, Armstrong Strategy Group (ASG). “We look forward to seeing NCF move from Niagara’s best kept secret to a household name,” says John Armstrong, President of ASG and NCF Ambassador.

The new brand is a bold change for NCF. According to Damian Goulbourne, Board Chair for NCF, “The decision to rebrand NCF was not made hastily, as our reputation in the community is our greatest asset. Though we may have a new look, the core of who we are remains unwavering as we continue to meet the ever changing needs of Niagara.”

NCF hired Niagara-based creative agency Hughes & Co. to help with the process. “It has been our privilege to work with NCF to help shepherd their rebranding process. NCF is a pillar of our community and their new brand reflects the leadership they bring not only to the non-profit sector, but to Niagara as a whole,” says Allie Hughes, CEO/Founder of H&C.

NCF’s new brand will be launched virtually on June 8th 2022 with the rollout of the organization’s new website. Fundholders, donors and community partners can expect to see the new brand implemented in the coming weeks and months. For more information about the branding process, or how to access the organizations new assets, please contact Suzanne Veenstra, Marketing & Communications Coordinator –

Established in 2000, Niagara Community Foundation has raised over $76 million and has granted in excess of $20 million to charities working in the arts, heritage, environment, social services, health, education and community development sectors. NCF connects donor to communities and charities to resources, turning intention into impact.