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Community Collaboration / My Giving Moment

My Giving Moment

His Excellency the Right Honourable David Johnston, Governor General of Canada launched My Giving Moment in 2013.  This is a national multimedia campaign that encourages Canadians to discover and seize their “giving moments” and then act on them. This campaign, inspired by His Excellency, is part of an ongoing effort to foster Canadian giving and build a smarter and more caring nation. 

“We are a country that cares and, as Canadians, it’s in our DNA to give,” said His Excellency. “We have built communities based on neighbour helping neighbour.  Big or small, every gesture counts, because when we help in any way, we are lifting someone else’s spirit. I hope that this campaign will encourage Canadians to find their own giving moments and pass them on to others—whether in time, talent or money.” 

My Giving Moment will encourage Canadians to give back to their communities, neighbours, charities and causes. To participate, Canadians are invited to visit the campaign website at www.mygivingmoment.ca to share their personal “giving moment” or to browse for ideas on how to give. Participants can also challenge others and share their ideas on social media platforms such as Facebook, Twitter and Instagram, by using the hashtag #givingmoment. The campaign will also feature television and online advertising as well as public relations initiatives.